Powerful Media Targeting

We use the phrase 'Seriously Smart Media Delivery' because that really sums up what we offer - a serious, business-class content scheduling and targeting platform with deep intelligence built in to allow both precision and operating efficiency.

Precision usually equates to a lot of work, but not in the case of PointMediaPro - which uses database design to power the scheduling and targeting engines. Operators are not restricted to building defined, ordered playlists and content channel groups. Instead, they can target messages, and schedule and distribute them based on data attributes.

The platform allows for a variety of targeting characteristics, all of them dynamic. These variables include:

		Geography - country, state/province, DMA, city, postal code
		Geospatial - proximity/location based
		Venue - category, sub-category, store section (example: health and beauty)
		Groups, channels or aliases
		Demography – age, gender, household incomes, ethnicity
		Calendar and time of day
		Traffic and business data, such as store footfalls, business volume
		Back-office data, such as point of sale data

Scheduling and media targeting can also be influenced and activated in PointMediaPro based on external triggers as varied as touchscreens, RFID and card readers, biometric face counting systems, presence-sensing systems and paired, synchronized content files. The system can also be paired to and respond with safety systems, such as on-campus security alerts.