We use the phrase 'Seriously Smart Media Delivery' because that really sums up what we offer - a serious, business-class content scheduling and targeting platform with deep intelligence built in to allow both precision and operating efficiency.
Precision usually equates to a lot of work, but not in the case of PointMediaPro™ - which uses database design to power the scheduling and targeting engines. Operators are not restricted to building defined, ordered playlists and content channel groups. Instead, they can target messages, and schedule and distribute them based on data attributes.
The platform allows for a variety of targeting characteristics, all of them dynamic. These variables include:
- Geography - country, state/province, DMA, city, postal code
- Geospatial - proximity/location based
- Venue - category, sub-category, store section (example: health and beauty)
- Groups, channels or aliases
- Demography - age, gender, household incomes, ethnicity
- Calendar and time of day
- Traffic and business data, such as store footfalls, business volume
- Back-office data, such as point of sale data