The Digital Out Of Home (DOOH) market is expected to grow dramatically in the coming years, and PointMediaPro™ has all the components developed and in place for network operators who build advertising into their programming models.
The system uses the language of the ad media marketplace, and embraces the thinking and workflow behind how ads are planned, scheduled, distributed and audited. Our system adheres to the media metrics that are in place and continuing to be evolved by important contributors like POPAI, Nielsen®, Arbitron and the Outdoor Video Advertising Bureau (OVAB).
With PointMediaPro™, customer teams involved in the media sales and placement process have access to and influence on details such as:
- Campaign duration
- Daypart and day-of-week scheduling
- Content characteristics
- Business rules-based scheduling like attractors (running ads in close proximity) or retractors (ensuring the opposite effect, usually for competing brands)
- Campaign planning based on sets of targeting criteria, such as sites and impression counts
- Automated balancing of the programming mix
The platform enables media sales teams for a network to have visibility over the level of available inventory across the installed screen estate, minimizing the risk of overbooking.
