Benefits
Workflow efficiency

Running a highly complex media network while controlling resource costs

PointMediaPro directly addresses one of the biggest challenges for operators of enterprise-level digital screen networks - how to accurately and efficiently target information without adding enormous resource costs.

Most scheduling platforms on the market use linear playlists to schedule content, and as networks grow, so does the complexity of scheduling each time individual sites need programming that is even slightly varied. Choosing the wrong scheduling platform can mean the difference between a part-time task for one person and a full-time job for several.

With PointMediaPro, there is no manual playlist creation. It is all dynamically created by the media player, based on data attributes applied when the network is set-up, and then updated as needed. A very granular, highly complicated marketing campaign - with targeting based on criteria such as geography, venue type, traffic and demographics - might take days to execute on most platforms. On PointMediaPro, it takes minutes.

The system design also streamlines the way files are moved around, controls bandwidth requirements, automates many tasks that are normally executed manually, and integrates the needs of multiple users - from ad sales to network operations - on one system.
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